Template fundraising letter
Personalize Your Message
Begin with a warm and direct greeting. Make it clear that you value the recipient’s time. Tailor the introduction based on the person you’re reaching out to, whether it’s an individual, organization, or business.
Dear [Name],
We are reaching out because we believe in the power of community and the difference we can make together. Your involvement would greatly contribute to our mission of [state your cause].
Describe the Purpose
Explain what you are fundraising for. Be specific about the project, the need, and the impact the donation will have. Provide clear details to spark empathy and understanding.
Our organization is working to [explain the initiative]. The funds raised will directly support [specific program or need]. Your donation will [outline what the contribution will achieve, such as “provide meals for children in need,” or “help us provide scholarships for local students”].
How Your Support Helps
- Your gift of $[amount] can [impact description, such as “help fund one week of supplies”].
- A $[amount] contribution will allow us to [describe another example].
- Your donation can directly influence [another specific outcome].
Call to Action
Tell the reader exactly what action you want them to take. Be clear, simple, and actionable.
We invite you to make a donation today. Every contribution, no matter the size, will bring us closer to reaching our goal. Please visit our donation page at [insert link] or contact us at [phone/email] to learn more about how you can help.
How to Donate
To donate, simply visit our website at [website link]. You can contribute with just a few clicks. If you prefer to mail a check, please send it to [mailing address].
Express Gratitude
End your letter by showing appreciation. Let them know how much their support would mean to your cause.
Thank you for considering a donation. Your support is invaluable in helping us achieve our mission and make a lasting difference in our community.
Sincerely,
[Your Name]
[Your Organization]
Template Fundraising Letter
Choosing the Right Tone for Your Fundraising Letter
Crafting a Compelling Call to Action in Your Letter
Incorporating Donor Testimonials for Credibility
Design Tips to Make Your Fundraising Letter Stand Out
Following Up After Sending the Letter
Choose a tone that aligns with your cause and speaks directly to your audience’s values. A friendly, compassionate tone encourages engagement, while a more formal tone suits professional organizations. Tailor the language to your donor’s level of familiarity with the cause, making them feel personally connected to the impact of their support.
In your call to action, be clear and direct. Tell the reader exactly what you need from them–whether it’s a donation, signing a petition, or volunteering. Use action verbs like “donate now,” “make a difference,” or “join us today.” Reinforce the urgency and importance of their contribution with concrete examples of how their support will create real change.
Donor testimonials build trust and credibility. Include a brief, heartfelt story or a testimonial from someone who has benefited from your organization’s work. A personal account gives potential donors a relatable connection to your mission and reassures them that their contribution will be well used.
Design your letter with a clean, easy-to-read layout. Use bold headers, short paragraphs, and bullet points to highlight key information. Keep the font size legible, and include enough white space for a balanced appearance. A well-designed letter stands out and ensures your message is read and understood.
After sending the letter, follow up with a thank-you note or an email, regardless of whether the recipient donated. This gesture builds long-term relationships with potential supporters. For those who did donate, send an acknowledgment letter to express gratitude and outline how their contribution is being used. This encourages future involvement and strengthens donor loyalty.